Videos for Douglas Coupland's The Gum Thief
I can't remember how I stumbled across these amazing promotional videos for Douglas Coupland's new book The Gum Thief, but wow, am I glad I did. Right now, Douglas Copeland and the people who work at Crush Inc. (there's more information about the videos at the Crush site) and Random House Canada are the coolest people on the planet. Check out all the videos, and buy the book from Amazon.com.
Oh yeah, the cover looks like this:
5 comments:
these are fantastic!
Actually, the videos don't do it for me. I don't want to read the book based on what I saw.
I like the idea of using YouTube to promote a book.
yeah, this is ingenious. Really brilliant stuff.
I heart Douglas Coupland so naturally I love the videos as well. And the cover is *perfect.* But maybe I'm biased :-)
Genius. And a great approach from the publishing house to the internet viral marketing. I'm certainly passing those videos on...
Post a Comment