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Sunday, April 08, 2007


Designer name to come.

Regardless of what you think about PETA in principal, you probably have a pretty strong view of their tactics. It will be interesting to see the reaction of their approach to book marketing, as there are basically two kinds of people in the world: those who want books recommended to them by Andy Dick and Tommy Lee, and those who, well, don't. And am I the only one getting dizzy and nauseous looking at this? Believe it or not, that image is straight; it just *looks* like it's about to fall over.

The bunny suit photo is from an article in USA Today; I think it's the image on the back of the book but I'm not sure.


Ingrid said...

The cover is very reminiscent of Paula Scher's work for The Public Theatre, circa 1996 (particularly for Bring In Da Noise/Bring In Da Funk). Amazing how ahead of the curve she was. Or is this behind the times?

Francois Tremblay said...

Since PETA is an eco-terrorist organization, you'd think they would have tried to get more eyeballs by putting the word "terrorist" somewhere.

Dale said...

Terrible, cluttered cover--perhaps reminiscent of Paula Scher, but no where near as successful. It's incredible that someone could use so much type and yet fail to communicate what the book's about. Nowhere are animal rights or Peta mentioned.

ingrid said...

Dale, you're right: no where near as successful. It really doesn't have an impact or tell anything (anything!) about the book. All it looks like is someone's attempt to deal with waaay too many quotes on a cover (why? why? WHY must sales ask for so many quotes?).

Its like they were trying to avoid the subject of the book entirely.

Orhan Kahn said...

I do like this one.