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Thursday, August 23, 2007

One Red Paperclip: Or How an Ordinary Man Achieved His Dream with the Help of A Simple Office Supply

Design by Kyle Kolker

You might have heard this story: Man trades paperclip for house. More here.

We all should have seen this one coming. And I know from comments left on previous posts that there are some of you out there who question the marketing wisdom of covers with no titles, but I saw three people pick this up from the new paperbacks table, read the spine and then the back cover, and one of them bought it justlikethat.


There's just no comparing a cover like this with all the other ideas that were probably pitched; you've got to think that someone, somewhere still thinks that a photo of the house the guy eventually acquired, with title type that looks like twisted red paperclips, was the way to go. Thankfully, the person with that idea lost.

Buy this book on Amazon.com

8 comments:

sophie said...

Its clever how the title is what you say when you spell out the image. I wonder what the spine and back look like!

angelle said...

this would definitely catch my eye, enough for me to be curious enough to pick it up and read it. which is of course the whole point...

ian s. said...

Brilliant. Hail to the paper clip!!!!!

Mog said...

I'm one of those people who picked it up just because of the cover. I didn't buy it quite justlikethat, but after reading more about the guy's story, I want to now. And if it hadn't been for the cover, I never would have picked it up in the first place.

Great design works wonders.

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Jennifer said...

Honestly it's horrible lack of design. this is subjective but i think it looks like it's a design undone. it's not something i would want to be proud of if i were the designer. it gives that lack of excitement to the readers. but then again this is a subjective opinion here. so dont take this the wrong way designer of a paper clip on white paper with a drop shadow.

rebecca walker said...

I think it takes courage, an eye for a kind of primitive simplicity and faith in oneself and one's abilities as an artist. I think it's genius.