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Tuesday, September 18, 2007

Cool It

Designed by Chip Kidd

A really nice addition to all the books about global warming.

I love the color shift, what it represents, and just as importantly what it doesn't. From the reviews, it's clear that Lomborg isn't a denier: he acknowledges and accepts global warming. So moving from hot reds and oranges to a cool blue isn't meant to suggest anything climate-related. What the red-to-blue design does seem to refer to is the author's call for rational discourse based on a cool, analytic approach to evidence.


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9 comments:

Nate S. said...

I like everything about the cover, except where the blue crosses into the red in the middle...the white type is a bit illegible. Hm...I guess I can live with that.

Joseph said...

I'm going to try to get out at lunch today to look at this, and I'll check to see if there are some legibility concerns. You can only tell so much from these scans sometimes...there might be varnish or embossing that we can't see here.

Ian Shimkoviak said...

Nice and clean, but a bit hard to read. I don't mind it, but I am sure the editors and publisher had a hard time settling on it. If not them then grandma will... She'll have a hard time seeing it. Luckily the colors are pleasant.

Over all this is a pleasing cover and is elegantly executed. compared to what it could have been...

Anonymous said...

Chip Kidd designed it.

monster23 said...

I like it, but I think it could have gone further. I like the idea of using a rusty reddish texture to denote heat, but then, shouldn't the coolness have been denoted by an icy texture? I suppose I just wish I had seen some texture on the blue side.

Ian Shimkoviak said...

should have known it was a kidd cover. Look at the type treatment....

Michael Fusco said...

The cool thing about this cover is that there's a spot varnish that gradually becomes a varnish as you get to the red part of the cover. It gives the book a cool texture when you have it in your hand.

Andrea said...

Re: texture on the blue side. The light blue makes me think of the sky, then I think of the ozone layer and the greenhouse effect, so maybe that's why no texture?

shorty said...

Does anyone else want the gradation to be horizontal instead of vertical. That may just be me.