Shop Indie Bookstores

Friday, April 17, 2009

The Penguin Book of Gaslight Crime

Designer credit to come

Penguin's willingness to play loose with the placement of their logo (and, at times, incorporate it as a real design element) is delightful.

Two more examples here and here.

7 comments:

Runco said...

Amazing, I love it when a company like penguin doesn't take itself too seriously.

Okie said...

That's awesome. I've actually been reading a bunch of Penguin Classics lately and the covers have all been fairly "normal". I really like the look of this one and will probably go pick it up. :)

Michael Sims said...

As the editor of this collection, I have to say I'm thrilled to see the Penguin design team's brilliant interpretation of the book's theme. I laughed aloud in sheer delight when they sent it to me.

Michael Sims

Ian Shimkoviak said...

The logo flexibility sure beats what they used to do with it. There are still many penguin books that follow grids (series usually), but the playful placement of the logo shows the designers appreciation for penguin and their pride in being able to work for such a wonderful publisher.

ganeshseg said...

Its relay Great and Amazing.

frau said...

Usually I find this kind of play with the logo as too cutesy, but in this case, the designer pulled it off brilliantly.

I think it's the way there's a balance between the strong colors - the coy hand manages to be both focal (in terms of placement) and a seamless part of the cover, because of the dramatic colors it's set against. It's like the potentially cutesy gesture becomes suspenseful!

Thomas said...

I love this cover (and your blog). Not my genre of fiction, but it makes me want to posses this book.