Austin here. There were some very good comments on Saturday's post about Asterios Polyp and the need for 3-D views of book cover designs.
In one of the comments, I mentioned that publishing companies and authors should provide a "Blogger's Kit" for each of their books. Everybody's heard of press kits, but the aim of a Blogger's Kit is spreadability--images and videos that are easy to embed, post, disseminate on the web.
The best place I can see this happening isn't on a publisher's website, but on Flickr, the photo-sharing site. Flickr, unlike a publisher's website, is a destination--a place where people hang out, favorite photos and comment. People love Flickr. They go there for inspiration. Publishers should go there to meet them.
Using Flickr is easy. You can organize your photos into collections and sets. Each photo page contains an embed code, making blogging a snap. To top it off, Flickr also allows for 90-second videos. (For an example, see Fantagraphics' account.)
A pro Flickr account costs $25 a year, but a free account should suffice for most authors. Digital cameras and camcorders are cheaper than ever.
Here's what I think a Blogger's Kit on Flickr should include:
- author photos
- the book cover (front and back)
- "3-D" shots of the book in space
- excerpt shots of the book spreads
- a video of someone flipping through the book
The first pass of my book isn't quite finished yet, but I've already set up a Blogger's kit for author photos, free high-resolution scans of my newspaper blackout poems suitable for print, and other press clippings. This has helped me out tremendously when I need to provide a quick resource for bloggers and journalists.
I'd love to see other authors and publishers do the same.
What do y'all think of this idea? Anything missing from The Kit?